Color Trend 2022

A new year brings with it many news in the fashion world. The trends of the period come with different accessories, shoes, bags, pieces, prints and, of course, the predominant colors of the season.

If you are the type of person who likes to go out of neutral tones or basic black in looks, now is the time to find out more about the 2022 colors! Check out what will be most present in the productions below!

How are hot tones chosen?

Since ancient times, the world of fashion has been directly impacted by social and cultural events in the world and vice versa. It may not seem like it, but the context even influences the choice of colors that will be used the most. 

There are some institutions that, through an in-depth study involving trend analysis, color psychology, behavior and society, are responsible for defining the tones of the year.

Pantone, WGSN and Suvinil

The Pantone Color Institute has been one of the main references since 1999 and, in 2021, it chose PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the color of the year. According to the company, the tones are practical and solid, at the same time warm and optimistic, representing strength and positivity, which, looking at a pandemic context, has everything to do with.

In addition to the Pantone Color Institute, we also have other large institutions that inspire the year's colors: WGSN, authority on consumer trends and design, and Suvinil, which directly impacts the creation of architectural projects and decoration ideas.

Numerology

For those of you into the mystical universe, there are other ways to follow color trends. 

According to numerology, which brings hidden meaning to numbers and their influence on people's behavior and destiny, the color of 2022 is indigo blue. This tone was chosen because of the energy of the year. According to the study, Universal Year 6 (the sum of the digits that make up the year gives 6) is represented, in color therapy, by indigo blue.

According to the Personare portal, the color of 2022 brings calm, tranquility, relaxation of the body and mind, thus helping to clear destructive thoughts and work towards healing, especially of guilt.

How to define the best colors for you?

Although we are free to choose the colors we like the most to create a look, we know that there are some tones that make us more valued, whether brightening the face or smoothing out some features.

Through colorimetry, the study of colors, it is possible to assemble your own palette according to the best tones for your skin. The process takes into account details such as hue, saturation and intensity, which are different for each person.

Look for a professional who does image consulting to help you on this mission! In the meantime, find out more about the 2022 colors, maybe they won't look amazing on you?

Colors 2022

Despite not having yet officially released the color of the year, the Pantone brand has already carried out its analysis of the palettes for Spring/Summer 2022, based on important events such as the fashion week in London and New York. 

For Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Colors for Spring 2022 mirror our complex desires that blend comforting familiarity with the joy of adventure through a selection of soft, timeless colors along with cheerful hues that celebrate the fun.”

WGSN has already published its 2022 color prediction, however, also within the same proposal to mix tones that brighten our mood with other more calming ones. According to the brand, the season's beauty colors have a multi-sensory aspect and are inspired, in addition to the look, by taste, touch and smell.

 Orchid Flower

Vibrant pink variations will be among the most used of the 2022 colors!

The Orchid Flower tone comes to bring emotion and optimism to the season. She is intense, energizing and stands out. 

The pieces in this color are the face of sunny days and look amazing, whether in monochrome or with other striking colors such as green and blue. 

Atlantic Blue

As well as the shade of blue indicated by numerologists, Atlantic Blue comes to help bring physical and mental well-being to consumers.

During a pandemic, the reassuring tone is all about hope and peace, as it refers to the clear sky on a sunny day.

Atlantic Blue will be very present in slow fashion brands and also in interior accessories. 

Yellow Butter

Butter yellow is one of those soft tones that contrast the fashion with neon and bright colors, but without losing the fun. The color brings comfort, familiarity and optimism, in addition to being beautiful in productions that contrast with dark tones.

Warm and buttery tones are already a luxury women's fashion trend and this movement should expand. 

Mango Sorbet

Mango Sorbet is a tropical tone, invigorating and the face of summer like Orchid Flower. Color brings that air of energy, well-being and health.

We will see Mango not only in looks, but also in belts, scarves, shoes and bags. It's also perfect for swimwear and outdoors. 

Olive Oil

Olive Oil is restful, comforting but as it is associated with plants, it brings the vitality of nature. Also, it's an excellent tone to match with others.

The tone will have wide appeal in outdoor clothing, office style, lingerie sets, footwear, accessories and interiors. 

Suvinil chose a similar shade, named Eclipse, for the color of the year. According to the brand, it represents a new beginning, it is alive, but also cozy. 

Are you inspired to choose colorful looks for next year? Take the opportunity to also have accessories in the trend shades in the closet! Browse our website and choose your 2022 colors.